Will Potter joined SPM Resorts, Inc. in 2005 at the front desk at Schooner II Beach & Racquet Club and was promoted to Assistant General Manager less than a year later. He continued to grow within the company, serving as the General Manager of Royal Dunes in Hilton Head from 2008 until 2014, earning the Leadership Award twice, the General Manager of the Year, and the Resort of the Year. He was promoted to Transition Coordinator in 2013, and managed all aspects of the transitions of new resorts for the company in states including Virginia, North Carolina, and Florida. Will was promoted to Regional Vice President of Operations in 2014 and oversees resorts in South Carolina, Virginia, and Tennessee. He graduated from Appalachian State University with a double major in banking and finance and risk management. Will is also a member of the Low Country Property Managers Association.