Resales–Bring Back the Smiles

Sell the weeks that have been returned to the resort and establish effective owner resale programs are two fundamental objectives resorts can depend on to improve their financial status according to Paul Goodrich, President & COO of Palmetto Marketing and V.P of Inventory Control at SPM Resorts, Inc. He also goes on to suggest goals to help resorts improve their bottom line.

Resales – Bring Back the Smiles | Resort Trades’ Management & Operations | July-August 2008

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